The magazine is laid out in a way in which the reader can pick it up, and read a small feature quickly, and can devote more time later to the in depth features. It’s a colourful magazine and is image heavy which reflects on the clothes featured in the magazine and the sense of style the reader has.
Mixmag is mainly aimed at guys, the median age being 24, it is for the type of guy who works hard in the week and lets loose at the weekend, spending his pay cheque on night outs, clothes, songs and the latest technology. Mixmag say that 80% of their readers don’t read any other magazines which makes the £4.20 price tag not seem so steep if it’s the only magazine they buy a month.
Mixmag gives away free downloads and CD’s, it features up and coming artists and has reviews and features. The magazine has adverts for dance festivals, holidays and DJ equipment, and given the price range, it isn’t for rookies.
It's the best selling dance magazine in the world and if you like that scene, it's the ideal magazine for you.
Very good review that captures the style well.
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